Andretti Formula E Wins Community Champion Award for Season 10 Formula E Race Posters

As the racing action came to a close at Season 10’s London finale, Andretti Formula E scored an exciting off-track victory at the End of Season Gala, winning Formula E’s Community Champion of the Year Award for the team’s community-focused race weekend posters. The Community Champion of the Year Award recognizes entrants’ commitment to making a positive social impact through innovative community engagement, aligning with Formula E’s mission of accelerating sustainable human progress. 

The award-winning initiative revolved around transforming race posters from run-of-the-mill graphics into powerful community impact opportunities. The poster project highlighted local artists in each race market by offering them a platform to showcase their talent to a global audience while also offering them a unique behind-the-scenes look at Formula E with an invite to their local E-Prix as a guest of the team.  

At the heart of the campaign, the American team wished to foster genuine relationships with local artists, starting from initial conversations through the planning and designing of the posters to sharing the final artwork and inviting the artists to experience the race weekend in person. This engagement aimed to create a sense of belonging and inclusion by utilizing art as a universal language that bridges diverse audiences and builds new communities. 

Ryann Weatherford, VP of Partnership Activations & Communications at Andretti Global, shared her excitement about the project’s success, “We wanted to create something that not only celebrated the art and culture of each race market but also made meaningful connections between our sport and the local communities. The race week poster project has done just that. It’s been special to lend support exposure to these talented artists, and we are incredibly proud of our internal team bringing this idea forward and the relationships the campaign helped build.” 

By leveraging Instagram’s collaboration feature, Andretti Formula E ensured that each poster was shared across the team’s and the artist’s channels, fully integrating the artists into the community. This approach significantly amplified their reach, with race posters garnering over 168,000 impressions throughout the season. The team’s drivers and the wider Andretti Global accounts, boasting an audience of over 709,000, further amplified these designs, shining a spotlight on local talents on a global stage. 

In addition to the social media collaboration, Andretti Formula E conducted personal Q&A sessions with each artist, delving into the inspiration behind their designs and their career journeys. These written features shared across the team’s social media platforms and the Andretti Global website provided a deeper connection between the artists and the audience by allowing the creatives to tell their stories and showcase their skills on an international level. 

The response from the community was overwhelmingly positive with the campaign sparking new conversations and creating a buzz on social media. The genuine connections and exposure facilitated for local artists not only enriched the cultural fabric of Formula E but also reinforced Andretti Global’s dedication to driving social impact and progress. 

For more details on the award-winning campaign and to view the poster Q&A from each race week poster, click on the corresponding image below.