Oberto to Beef Up Speed’s Seattle VARX Livery
9.13.16
All Natural Beef Jerky Company to Serve as Speed’s Primary Sponsor for Global Rallycross Seattle
Seattle-founded Oberto All Natural Beef Jerky is no stranger to the active lifestyle embodied by extreme sport athletes and has signed on to serve as the primary sponsor of Scott Speed’s No. 41 Volkswagen Andretti Rallycross Beetle GRC for the company’s hometown Red Bull Global Rallycross Seattle event.
“Oberto is thrilled to partner with the Volkswagen Andretti Rallycross program and our retail partner Circle K during the upcoming race in Seattle,” said Oberto President and CEO Tom Hernquist. “We will be marrying up Oberto which is the nation’s leading all natural beef jerky with the number one driver in Global Rallycross, Scott Speed in the No. 41 VW Beetle GRC, for this exciting event. Clearly, Scott and Andretti embody our brand’s tagline of – You get out what you put in.”
Speed, the defending series champion and 10-time GRC race winner, enters Seattle coming off a hat trick of wins that placed the VARX driver into the points lead heading into the season’s penultimate event weekend.
“I’m really excited to have Oberto on board with us for Seattle,” said Speed. “We have a mega streak going and are pushing hard to defend our championship title. Like they say, ‘You get what you put in’ – and we’ve been putting in our all. I can’t wait to see the Oberto Circle K VW team onto the podium this weekend!”
“Our relationship with Oberto has been developing over the last year, and we are really pleased to have them join us for their hometown race in Seattle,” said team owner Michael Andretti. “Oberto is a great fit for the VARX team, and I have no double we’ll see a successful future together.”
Tickets remain on sale for Red Bull Global Rallycross Seattle, coming this September 16-17 at Evergreen Speedway. Click here to purchase tickets for the event. The race will be shown on Sunday, September 18 at 1:30 p.m. ET on NBC and streamed on Sunday, September 18 at 2 p.m. ET on Red Bull TV.
About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginnings into what is today a national leader in meat snacks. The company is best known for its delicious, all natural, better-for-you jerky that is perfect for active lifestyles. Oberto Brands’ products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States and Oberto.com.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
