DURAMAX POWERED BY RELADYNE CONTINUES PARTNERSHIP WITH ANDRETTI AUTOSPORT
Ryan Hunter-Reay to run DuraMAX Powered by RelaDyne on No. 28 DHL Honda for four events including the Grand Prix of Indianapolis and 102nd Indianapolis 500-Mile Race
Cincinnati-based national lubricants and fuel distributor, RelaDyne, will continue its partnership with Andretti Autosport into the 2018 Verizon IndyCar Series season. The red and blue colors of RelaDyne’s automotive brand, DuraMAX, will be proudly displayed on the No. 28 DHL Honda, driven by 2014 Indianapolis 500 winner Ryan Hunter-Reay, as the team heads into Sunday’s Honda Indy Grand Prix of Alabama at Barber Motorsports Park.
“RelaDyne’s relationship with Andretti Autosport in 2018 is an important marketing partnership and enhancement for our DuraMAX brand,” said RelaDyne President and CEO, Larry Stoddard. “On behalf of all RelaDyne Associates, DuraMAX Installers and Consumers, we are excited to see the No. 28 Indy car in action during the Indy 500 and beyond this season.”
“We are pleased to see the DuraMAX partnership grow to IndyCar in support of Ryan Hunter-Reay in 2018,” said Andretti Autosport Chief Marketing Officer, Doug Bresnahan. “We are determined to put RelaDyne and the DuraMAX brand in victory lane at the Indianapolis Motor Speedway once again as they continue building national recognition.”
DuraMAX, Powered by RelaDyne, made its first appearance with Andretti Autosport in 2017 as part of the team’s Indy Lights Presented by Cooper Tire effort as primary sponsor for Frenchman, Nico Jamin, at both the Indianapolis Grand Prix and Freedom 100. This season, DuraMAX returns for four INDYCAR events including the Honda Indy Grand Prix of Alabama, Grand Prix of Indianapolis, 102nd Running of the Indianapolis 500 and the Honda Indy 200 at Mid-Ohio.
“DuraMAX continues to be one of the fastest growing engine oils in the United States. Showcasing both DuraMAX product technology and branding with Andretti Autosport, Ryan Hunter-Reay and the Indianapolis 500, highlight the success of RelaDyne and DuraMAX in the marketplace,” shared Dan Oehler, Vice President of Sales & Marketing of RelaDyne. “This partnership exemplifies the high-speed commitment between RelaDyne, DuraMAX and Andretti [Autosport] toward Trusted Technology and Proven Performance.”
In addition to DuraMAX automotive products, RelaDyne provides commercial and industrial lubricants and equipment reliability services to more than 13,000 clients based on a foundation of partnerships as a true, trusted advisor. With qualities and products that align with Andretti Autosport and the team’s success on track, this partnership combines a high-quality brand into a high-performance motor sport.
