Andretti Formula E Wins Best Social Account of the Year

After Season 11 of the ABB FIA Formula E World Champion wrapped up at the 2025 Marvel Fantastic Four London E-Prix finale, Andretti Formula E closed out the year with an off-track victory, winning Formula E’s Best Social Account of the Year Award at the End of Season Gala. The award honors the most innovative, engaging and impactful use of social media across the Championship, recognizing Andretti Formula E for pushing boundaries and driving the series forward through bold and creative ways.

With a more than 200% increase in impressions and a 56.7% surge in audience compared to Season 10, the Indianapolis-based team proved that quality over quantity is the future of fan engagement. Despite posting 11% less content than the previous year, Andretti Formula E unlocked viral growth through smarter, personality-led content and a deep understanding of each platform’s unique strengths.

A highlight of the season included a hometown crossover with the NFL’s Indianapolis Colts mascot, Blue, whose chaotic Berlin paddock antics, ranging from pie-throwing to track walk invasions, delivered over 7.9 million impressions alone. The team also leveraged Meta’s Ray-Ban smart glasses to give fans exclusive POV access to behind-the-scenes moments, from grid walk prep to simulator laps and safety drills, earning 14.2 million impressions through this innovative approach.

Beyond original storytelling, the team tapped into influencer affiliations and trending meme culture to resonate with new audiences and amplify fan interaction. Collaborations with creators such as Yes Theory during the Evo Sessions and a focus on reactive, relatable short-form video drove more than 4.4 million impressions, while meme content earned a notable 7.5% engagement rate.

Whether it was delivering viral reels, championing the voice of the fans or simply embracing the fun, unpredictable spirit of Formula E, Andretti Formula E’s Season 11 social strategy proved that standing out in the scroll is about more than just content; it’s about connection, creativity and courage.

For a closer look at some of the season’s top-performing content, click the links below to explore viral moments, POV insights and fan-favorite memes that helped drive the win.